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Celebrities, Corporations, and Conservatives Rally behind Trump Accounts Program

January 29, 2026

What do rapper Nicki Minaj, conservative organization Turning Point USA, and Bank of America, have in common? They are among a growing wave of high-profile individuals and major corporations pledging significant contributions to the Trump Accounts program, an initiative designed to provide newborns and young children with a strong financial foundation for the future.

The Trump Accounts program, a key element of President Trump’s pro-family agenda under the One Big Beautiful Bill Act, offers a one-time $1,000 government seed contribution from the U.S. Treasury to tax-advantaged investment accounts for every eligible U.S. citizen child born between January 1, 2025, and December 31, 2028. Parents or guardians can contribute up to $5,000 annually, with employer contributions up to $2,500 pre-tax not counting toward that limit. Funds are ultimately invested in low-cost U.S. stock index funds and cannot be accessed until the child turns 18 (then treated like a traditional IRA).

The overall aim is to promote long-term wealth building for education, homeownership, or other qualified needs. President Donald Trump described the initiative this way: “For the first time ever, we’re going to give every newborn American child a financial stake in the future, a head start at life, and a fair shot at the American dream.” With the program officially launching for contributions on July 4, 2026, enthusiasm is building rapidly. Treasury officials report that approximately 600,000 families have already signed up or expressed interest, with projections estimating up to 25 million eligible participants.

Rapper Nicki Manaj, who has recently entered the limelight less for her music and more for her concern over persecuted Christians, said she plans to invest “hundreds of thousands of dollars” to the child savings accounts launched by the Trump administration. Speaking at the Treasury Department’s Trump Accounts Summit on Wednesday, alongside President Trump and Treasury Secretary Scott Bessent, she emphasized her support: “I will say that I am probably the president’s number one fan, and that’s not going to change. And the hate or what people have to say, it does not affect me at all. It actually motivates me to support him more, and it’s going to motivate all of us to support him more.”

Another organization, the conservative nonprofit Turning Point USA, has also jumped into the fray. Following the legacy of its late founder Charlie Kirk, CEO Erika Kirk announced that TPUSA and its affiliate Turning Point Action would match the federal government’s $1,000 contribution dollar-for-dollar for every eligible newborn child of its employees. “We’re proud to stand with [the president] in supporting families and investing in the future of America,” Mrs. Kirk posted on X. “Charlie spoke so often about the importance of young families and having children, and his face would light up every time he learned about a Turning Point employee welcoming a newborn into their family.”

Even corporate America is joining in force. Bank of America, the nation’s second-largest bank, announced it will match the federal $1,000 contribution for the eligible children of its approximately 165,000 U.S. employees and facilitate pre-tax payroll deductions for additional family contributions. “We applaud that the federal government is providing innovative solutions for employees and families to plan for their future, and we welcome the opportunity to participate,” the bank stated in an internal memo obtained by Breitbart News. “We share the administration’s goal of helping individuals and families build stronger financial futures — and, in doing so, strengthening America.”

Reportedly, Bank of America is also collaborating with the Trump administration to implement Trump Accounts more broadly for clients, with further details expected soon.

The momentum extends even farther beyond these examples. A growing list of major companies has pledged to match the $1,000 federal seed for employees’ eligible children, including Uber, Charles Schwab, Charter Communications, Intel, Nvidia, Broadcom, IBM, Steak ‘n Shake, Coinbase, Continental Resources, Comcast, JPMorgan Chase, BlackRock, Robinhood, SoFi, and many others. Additional major donors, such as Michael and Susan Dell’s $6.25 billion pledge from December to provide $250 to millions of younger children ineligible for the federal seed further amplify the program’s impact.

In the comment section of a post from the White House’s Rapid Response 47 X account, many others have chimed in to offer their support. “This will all get the Golden Era of America booming,” one user commented. Another called it “a smart, forward-thinking move — getting major employers to seed kids’ futures through matching contributions could build real generational wealth fast. Great momentum for the program.”

As more entities commit resources, the Trump Accounts initiative is emerging as a bipartisan-tinged symbol of investment in America’s youth. The blending of government seed funding with private-sector and philanthropic support is designed to foster greater financial security for future generations, which many see as a worthy cause to rally behind.

Sarah Holliday is a reporter at The Washington Stand.



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