The legacy media's stranglehold on news narratives is dying, according to a major mainstream media player. In a column published Monday, Axios founders and authors Jim VandeHei and Mike Allen wrote, "The big media era is over." They continued, "The mainstream media's dominance in narrative- and reality-shaping in presidential elections shattered in 2024. ... How and where Americans get informed has broken into scores of pieces - from young men on Joe Rogan's podcasts, to suburban women following Instagram influencers."