Ulta Beauty continues their blatant refusal to back down from their undying support of the withering LGBTQ+ movement as they begin selling the hair products of non-binary Netflix star Jonathan Van Ness. A recent product reveal video shows Van Ness jumping and shrieking as he makes a mockery of women and — what he perceives to be — female behavior.

“It’s going to be Ulta-fun!” Van Ness exclaimed, clicking around in his dress and white heels as he awaited the in-store reveal. “Who’s that? She’s so pretty!” he emphasized, admiring the large poster of his face promoting his new JVN hair products. “Do you think she’s going to get along with all of her new Ulta friends?” Van Ness asked.

“It’s gorgeous,” the Ulta employees replied simply.

Ulta has been facing backlash over its demeaning parodies of women for years. In 2022, the cosmetics chain hosted a podcast episode, “The Beauty of… Girlhood,” with biological male Dylan Mulvaney — which has since been taken off of YouTube — where Mulvaney told “gender-fluid” host and celebrity make-up artist, David Lopez, that he wants to “be a mom one day” and that he “absolutely can.”

After Ulta released this hour-long podcast with Mulvaney, many women snapped back, claiming they were “making a mockery of women.” #BoycottUlta began building steam as customers started moving their business to companies that didn’t mansplain “girlhood” to them. A pile of X posts went mainstream as women turned the cultural tide of accepting male delusions of womanhood. “These are two adults,” an X user posted. “It’s very creepy to hear them talking about girlhood when neither has never experienced it.” Christian conservative commentator and content creator, Allie Beth Stuckey, wrote, “You had two grown men tell actual women what it’s like to be a girl, as if they could have any earthly idea. That has nothing to do with beauty; it’s lunacy, and it’s insulting.”

But Ulta didn’t back down then, and they won’t back down now. Despite the vast exodus of Pride Month branding, Ulta still stuck to their transgender-sympathizing guns.

Tragically, other makeup stores like Sephora have also been abandoning women — and morality in general — and instead supporting LGBTQ groups like the horrific and abusive Trevor Project. A Partner list on The Trevor Project’s website reveals Sephora as a $250,000 donating partner, and Ulta’s LGBTQ+ products page also lists products whose earnings fund The Trevor Project.

What’s wrong with The Trevor Project? The group claims to promote “advocacy, education, and crisis support” and to serve as a “suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people.” But the seeming innocence of The Trevor Project was quickly demolished after being exposed for grooming children online who had gone to them for help.

Even more frightening is The Trevor Project’s prominence in school curriculum. The Trevor Project provides resource guides for educators like “Does Your School Welcome LGBTQ+ Students?” and “Creating Safer Spaces in Schools for LGBTQ+ Young People.” It also has guides for those working with LGBTQ+ kids such as “Guide to Being an Ally to Transgender and Nonbinary Young People.” These pages encourage educators to hide information from parents about their students’ struggles with sexual orientation and instead affirm them.

Companies like Ulta and Sephora happily endorse and give copious amounts of money to groups like The Trevor Project to promote the transing of minors, while and keeping it all hidden from their parents.

On the brighter side, the former LGBTQ company takeover surge empowered many women to abandon these brands and make their own. Christian conservative Amanda Ensing’s makeup brand Elevate Beauty offers a wide selection for those who don’t want their makeup dollars to be spent on promoting child mutilation. Another beauty brand, Hope Beauty, “is designed to remind women of their worth,” and offers a variety of products for their female audience. Nimi Skincare is a company created by women, for women, after other companies “promoted a political agenda that made us feel like we were compromising our principles with every purchase.” The PublicSquare website also offers a variety of American-made products by companies that share important values of family, life, and legacy.

Christians don’t need to compromise their morals by funding perverted companies like Ulta and Sephora that give men a platform to discredit women and the female experience. A single cent towards these companies helps to fund the mental and physical destruction of minors. These children are seriously suffering with their mental health and require real help, not the exploitation of perverse and twisted adults who infiltrate their minds.

Dr. Jennifer Bauwens, trauma therapist and researcher, reflected on this issue, remarking, “And it’s so unhealthy, promoting disassociation from who we truly are. In the short term, it might look pretty. But in the long term, it’s very destructive — psychologically, spiritually, and certainly physically with some of the procedures that are attached to the transgender ideology.”

“Let their lying lips be silenced, for with pride and contempt they speak arrogantly against the righteous” (Psalms 31:18).

Caily Shriver serves as an intern at Family Research Council.