". . . and having done all . . . stand firm." Eph. 6:13


Dylan Mulvaney Flees to Peru for ‘Safety’ While Bud Light Sales Continue to Plummet

July 13, 2023

Although it’s been three and a half months since the downfall of the Anheuser-Busch partnership with trans-identifying activist Dylan Mulvaney, the “365 Days of Girlhood” star continues to capture the attention of American viewers on TikTok. In a recent video, Mulvaney claimed that he fled to Peru to seek safety from the “hate,” and that the people there were treating him with kindness.

“I feel very safe here,” he explained. “It’s a little sad I had to leave my country to feel safe, but that will get better eventually.”

This is not the first time Mulvaney has referenced his welfare after the catastrophic branding deal. In mid-June, the influencer posted a video on Instagram publicly announcing that “Trans people like beer too” while claiming he has been fearful to leave his house.

“I have been ridiculed in public, I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone,” he explained.

“I’m sure there are people who have been very unkind to him on the internet — and maybe even in person — but that’s the cost of being a social media influencer. You take the good with the bad unfortunately,” Family Research Council’s Joseph Backholm told The Washington Stand. “Obviously no one should harm him, and we can all pray he finds Jesus at some point, but the whole ‘I have to go on an exotic vacation and post about it on Instagram for my own protection’ thing rings a bit hollow.”

While Mulvaey claims to be the victim after the whole partnership fiasco, Anheuser-Busch has played Switzerland — neither defending Mulvaney nor apologizing to consumers for their woke marketing. According to their sales, this tactic has blown an enormous hole in Bud Light’s profits and destroyed the beer company’s reputation. Since the start of the global boycott, Bud Light has endured a 28% decrease of revenue sales as well as a 31.2% drop in units sold. They have also plunged to 14th place in America’s favorite beer brands, according to a recent YouGov survey.

Despite their implosion, Anheuser-Busch CEO Brendan Whitworth still refuses to affirm or condemn Bud Light’s partnership with Mulvaney. In an interview with CBS, Whitworth seemed to tread carefully around the hosts’ questions regarding the LGBTQ movement, as a last ditch effort to save the face of his company.

“Where are you on the issue? Was this [partnership] a mistake?” a host questioned Whitworth.

“Bud Light has supported LGBTQ [efforts] since 1998,” he answered. “As we have said from the beginning, we’ll continue to support the communities and organizations that we have supported for decades. But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, being humble and listening to our consumers, making sure that we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.”

With no apology in sight, Bud Light sales continue to freefall, putting the squeeze on wholesale retailers and distributors.

“What Main Street America hates, ivory tower America loves,” Backholm stated. “The cocktail crowd will see the executives of Anheuser-Busch as heroes and martyrs in the cause of equity and justice. They will value this personally even if the hit to the bottom line hurts.” Backholm also pointed out that companies who have used questionable marketing tactics — like Target, Bud Light, and Disney — “are all taking significant financial losses because of their beliefs and seem happy to do so.”

“I wish Christians were similarly willing to sacrifice the bottom line for what they know is true,” Backholm concluded.